Businesses frequently make the bad decision of hiring untrustworthy link building services to help them achieve quick rankings in search engines. They often buy bad backlinks to achieve their goals. However, this activity frequently puts the website at risk of losing rankings and even being penalized. Purchasing bad links may provide you with short-term benefits. Still, you are always at risk, and unnatural links frequently indicate that your website lacks the relevant or high-quality content to attract proper backlinks on its own.
Step 1: Find the Bad Backlinks
First and foremost, you must identify whether bad backlinks are harming your website. Fortunately, you can use a Google backlinks checker to help you get started on your investigation.
The following are the five best tools for checking backlinks:
SEMrush Backlink Checker
LinkMiner
BuzzSumo
Ahrefs Backlink Checker
Open Link Profiler
The majority of these tools are straightforward to use. Please enter your website's URL, and the digital tool will assist you in determining wheresoever backlinks are coming from (and whether they are good or bad). Have you heard of a "backlink audit"? It is merely another approach to dig through the dirt and see whether your website has any questionable links leading to and from it. You may quickly isolate your issue areas and figure out how to eliminate them by conducting an audit.
It's time to act once you've determined whether you're dealing with bad links and how they're affecting your SEO.
Step 2: Visit the Website Where Your Bad Link Exists
Unfortunately, there isn't a fancy link removal tool that can solve all of your bad backlink issues right away. To fix the problem, you'll almost always have to put in some effort and contact other site developers.
Let's imagine you have a high-quality blog on saving money for travel, but your most recent blog article is linked to several times on a website about airline scams and getting away with shady travel plans. You don't want that, but you can't take the link down without the webmaster's permission.
Do some analysis to find out how to contact the webmaster and politely request that the link to your blog removes. One may take some time, so be patient and wait for the problem to resolves for at least two weeks.
Ensure your request email comes from the same domain as your website, so the webmaster knows you're connected. Also, make sure you specify the exact location of the relevant link so that they may remove it.
Although we wish we could claim that all webmasters will comply with your request and remove the link, this isn't always the case. In that case, you'll have no choice but to follow a different path.
Step 3: Disavow Links You Cannot Remove
As earlier mentioned, Google's Disavow Tool is a big help for site owners who have lost control of some of their toxic backlinks. Although it shouldn't be used as the first line of defense against a bad backlink because it's infinite of a band-aid than a proper solution, it might be helpful when you cannot get a link to go away.
Determine which links are undesirable and ignored by the search engine before using the Google URL removal tool. Make a list of the links' domains, and then submit each one to Google separately.
Keep in mind that while Google will let you upload an entire disavow list at once, it will also replace any previous lists you've uploaded. Ensure the list is comprehensive and includes all of the bad links, both new and old, that you could not eliminate.
Step 4: Prepare for the Future
Now is the time to pay more close attention to your website to prevent unwanted links from reappearing. Consider using a backlink monitor and learning to constantly check for links to your site on spammy, untrustworthy websites.
Conclusion:
Consider your website's Google ranking as its reputation. If you don't want your name to seem on a bad site, don't allow links to your website to appear there in the first place.