Keyword research is a term that refers to the process of determining which keywords (search terms) individuals use when searching the web for a product or a service. Understanding the keywords that people are using to search for a product or service can help you deliver the proper content to search engines to boost your online presence and revenues. Whether you are looking to hire an SEO company or have an in-house team to conduct SEO for your online store, keyword research is something you should give high priority.
Keyword research for eCommerce is distinct from keyword research for a corporate website or a blog. Learn how to determine which keywords can help your online store generate more visibility and sales.
In this section, we will provide a general explanation of the keyword research process. In later sections, we will discuss how to develop a list of keywords for your eCommerce store.
Step 1: Determine which online store keywords you should rank for based on what people are searching for. This part is fairly simple – just search Google and look at what products or services come up as top listed products (or as paid advertisements) as well as the suggested searches at the bottom of each page that match those core products or services.
One thing to keep in mind when conducting this type of research is that there may be other phrases people use during their search that aren’t popular enough for Google to suggest but still apply to your product line.
Step 2: Develop a list of the most popular search terms related to your product or service that people are using on Google, Amazon, eBay and other sites. Use these keywords to develop compelling descriptions for your products as well as create ads on Amazon and eBay to help direct targeted traffic back to your website.
Step 3: Examine which keyword phrases have the highest competition level on Google AdWords Keyword Planner, Amazon Product Ads, Bing Search Network, YouTube or any other site where you plan on advertising your eCommerce store. This step will determine whether you are able to rank for the phrase-based upon the amount of industry competition for those keywords. The higher the number of competitors targeting a particular keyword phrase, the less likely it is that you will rank well for those phrases. In general, the more specific a keyword phrase is, the less competition there may be as your niche products or services are less likely to have been heavily targeted by other eCommerce stores.
Step 4: Determine which keywords have a high search volume and a low level of competition for ranking on Google, Amazon Product Ads, Bing Search Network, YouTube, and other sites where you plan on advertising your eCommerce store. This step allows you to prioritize the development of content targeting those keywords as well as optimize listings on Amazon and eBay to help direct traffic back to your website.
Step 5: Use keyword research tools such as Google Trends, Wordtracker, or Keyword Discovery to determine which long-tail keywords (that is, multi-word phrases that are more specific) you should try to rank for. By ranking well for these longer keyword phrases, you will likely rank better overall because it is easier to be found in searches on Google or Amazon Product Ads by users seeking a product or service similar to yours even if your website does not appear at the top of the search page.
By analyzing keyword data from tools like Google Trends and Keyword Discovery, you can determine which products are trending up in popularity as well as what products are quickly dropping in demand. You can then use that feedback to restock inventory or discontinue selling products that are decreasing in popularity.
Step 6: Use Ubersuggest, KeywordTool.io, Keyword Shitter, and other free tools to identify low competition, high search volume long-tail keywords for your eCommerce store. If you are looking for additional insights into the types of product categories or keyword phrases you should target, these tools can provide a lot of useful information about how people may be searching for products similar to yours.
Step 7: Use Google AdWords Keyword Planner and SEMrush to find which existing ads your competitors are running. These tools will not only show you what the current search volume is for keywords related to your industry but also who is currently advertising against those terms so that you will have an idea of which companies to look out for in your competitive research. Key Takeaways
Before diving headfirst into developing compelling content targeting popular keywords, make sure that the website has on-page optimization in place to help ensure the top rankings for eCommerce store for searches targeting your existing products and services.
Make sure you are following all applicable laws including copyright and trademark restrictions when using competitor trademarks or copyrighted material in your content marketing materials. Also, keep in mind that simply targeting popular keywords is not enough to attract targeted traffic to your site; rather, you need to provide valuable resources to users seeking information about buying a product or service similar to yours.
Once you have developed content promoting each of your key products with compelling descriptions, ads developed specifically for Amazon Product Ads or eBay can help direct additional traffic back to your eCommerce store while also increasing product listings visibility on competing search engines, such as Google and Bing.
By conducting comprehensive keyword research for eCommerce, you will be able to boost your digital footprint while also improving site revenue. Keyword research can help an eCommerce store get started with the development of effective content targeting popular keywords while also helping it carve out a space in competitive search engine rankings such as Amazon Product Ads and Google Shopping.
We hope these tips will help you in finding the right keywords for your eCommerce website to have maximum visibility and generate good sales. If you need help in setting up your online store or boosting your online presence, you can avail of our services as well. We are proficient in eCommerce store design and development on several platforms. To request a free quote call us directly at +1 (323) 455 4564 or mail at - info@1solutions.biz